Anticipatory Design

Imagine a world where your fridge was always stocked and there was no need to think about grocery shopping, simply ‘liking’ an online recipe would get the ingredients delivered direct...

By Alaina Roberts Posted 8 May 2017

Keeping users in focus (Part 2)

In part 1 of this two part series examining personas, I explained what personas are, why they are used and how they work. In this concluding article we delve into how personas are constructed.

By Mike Craddock Posted 17 December 2015

Keeping users in focus

Following my last article on the effectiveness of data dashboards to convey complex data on the web, this month I look at the ‘Persona’, a useful behind-the-scenes deliverable which works...

By Mike Craddock Posted 16 November 2015