Alaina Roberts

Posts by Alaina Roberts for Blog:

Beyond Google Analytics

As a Marketer you know the value of Google Analytics. An amazing tool that gives you all the key metrics you need to know in order to understand if your... Read more about 'Beyond Google Analytics'...

#DigitalDingbats

To celebrate the countdown to Christmas and just for a bit of fun, we have created some dingbats. Read more about '#DigitalDingbats'...

How User Personas can transform your digital marketing

Understanding the elements of UX - User Personas Read more about 'How User Personas can transform your digital marketing'...

Why marketers must focus on user experience.

By making user experience (UX) your top priority when designing your customers’ online experience, you could reap rewards from 2:1 up to 100:1 on your investment (Forrester Research). Read more about 'Why marketers must focus on user experience. '...

Implementing a better user experience and gaining industry recognition.

By using User Experience (UX) techniques, we transformed an old, incapable Wordpress-based website into a new user-centric and fully functional digital experience. The results revolutionised Chester Student Lets and have been recognised by the prestigious Wirehive 100 awards by being shortlisted for Best Consumer Site 2016.

Read more about 'Implementing a better user experience and gaining industry recognition. '...

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