Alaina Roberts

Posts by Alaina Roberts for Blog:

4 mistakes to avoid on your next digital project

Here are a few genuine mistakes we have seen companies make when embarking on their digital journeys. Our hope is that you don’t make them too! Read more about '4 mistakes to avoid on your next digital project '...

Which CMS is best for your organisation?

There's nothing more frustrating than needing to make a change to your website and not being able to do it yourself. Read more about 'Which CMS is best for your organisation?'...

5 reasons you need to invest in UX

5 reasons why you need to invest in User Experience for your website, app or online portal Read more about '5 reasons you need to invest in UX '...

What is the difference between User Experience (UX) and User Interface (UI) design?

  Read more about 'What is the difference between User Experience (UX) and User Interface (UI) design? '...

5 brands achieving seamless omni-channel marketing

Seamless omni-channel marketing is wholly reliant on delivering a seamless experience to customers both on and offline. In fact, many user journeys begin online even if the resulting purchase happens offline. Read more about '5 brands achieving seamless omni-channel marketing '...

Beyond Google Analytics

As a Marketer you know the value of Google Analytics. An amazing tool that gives you all the key metrics you need to know in order to understand if your... Read more about 'Beyond Google Analytics'...

#DigitalDingbats

To celebrate the countdown to Christmas and just for a bit of fun, we have created some dingbats. Read more about '#DigitalDingbats'...

How User Personas can transform your digital marketing

Understanding the elements of UX - User Personas Read more about 'How User Personas can transform your digital marketing'...

Why marketers must focus on user experience.

By making user experience (UX) your top priority when designing your customers’ online experience, you could reap rewards from 2:1 up to 100:1 on your investment (Forrester Research). Read more about 'Why marketers must focus on user experience. '...

Implementing a better user experience and gaining industry recognition.

By using User Experience (UX) techniques, we transformed an old, incapable Wordpress-based website into a new user-centric and fully functional digital experience. The results revolutionised Chester Student Lets and have been recognised by the prestigious Wirehive 100 awards by being shortlisted for Best Consumer Site 2016.

Read more about 'Implementing a better user experience and gaining industry recognition. '...

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