Beyond Google Analytics

As a Marketer you know the value of Google Analytics. An amazing tool that gives you all the key metrics you need to know in order to understand if your...

By Alaina Roberts Posted 13 December 2016

Keeping users in focus (Part 2)

In part 1 of this two part series examining personas, I explained what personas are, why they are used and how they work. In this concluding article we delve into how personas are constructed.

By Mike Craddock Posted 17 December 2015

Keeping users in focus

Following my last article on the effectiveness of data dashboards to convey complex data on the web, this month I look at the ‘Persona’, a useful behind-the-scenes deliverable which works...

By Mike Craddock Posted 16 November 2015