With increasing amounts of competition establishing themselves in the local area, Chester Student Lets wanted to invest in their future and develop a digital presence and community around them that would bring game changing results to not only their business but also to students and landlords in Chester too.
Central to the development of the website was the customer journey - Chester Student Lets wanted to make it as simple as possible for students to browse and register their interest for a property and similarly for landlords to understand Chester Student Lets fully managed services.
As part of the UX phase we identified 15 user personas (internal and external to the business) that were catered for within the design and development process.
Our creative team also worked really hard on evolving the company's visual identity and new brand online that gave Chester Student Lets a fresh, new modern look that was appealing to the customer and really stood out from the competition.
In the first six months since launch Chester Student Lets recruited 9 new landlords in comparison to 3 in total last year. With each new landlord adding up to 5 new properties each this is a huge increase to the Chester Student Lets portfolio.
Chester Student Lets have concluded that if this growing interest from Landlords remains they will recruit 600% more landlords in 2016 compared to 2015.
The new website has allowed Chester Student Lets gain a competitive edge with their digital presence, branding and community orientated website. We've continued to work with Chester Student Lets on multiple projects since the site went live and are excited by the new trusting partnership that has been built.
The new site is so easy to use that it’s a genuine pleasure. The amount of pain and grief we used to endure with the old site has meant the new site has paid for itself tenfold in just staff happiness levels!
Danny, CSL Managing Director
The website has really helped position CSL as a real market leader in the Chester area. We are now speaking with a number of companies about managing their premium halls of residence properties something that we would never have been considered for in the past.
Jools, Brand marketing & change manager