The Challenge

William Grant & Sons were looking to redevelop The Balvenie website for a global audience, providing a flexible, easy to use tool for local markets to manage their customer engagement.

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What We Did

Developed on Symfony 2 framework and utilising cutting edge development tools and practices, the bespoke tailored made web management system was designed and built specifically for the global and local market requirements. This allows the local market teams manage their own distinct sites yet allows the rapid deployment of updates across all sites quickly and cost effective to the client.

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The Outcome

Due the improved interface of the user admin the local markets teams embraced the new web management system and been proactively managing the local markets sites. The brand team have seen a dramatic rise in fresh new content, competitions and events and as a result consumer engagement has reached an all time high for the brand.

On behalf of the US team, I would like to say that DotLabel have been nothing short of amazing on the projects they have helped us with. They have done a ton of great work for us in a very short amount of time and it seems they make themselves available whenever we need them.
We love working with DotLabel, and we thank you for putting them in our hands. That’s all!

50%

increase in email open rates

45%

increase in mobile traffic

17.65%

increase in Warehouse 24 membership